Digital Marketing is one of the most challenging and ever-changing field for career. It is well known that marketing in India was mainly driven by traditional marketing methods up until 2010. Most of the businesses were unwilling to give up on these traditional practices that they were so used to perform since the past few decades. But the introduction of marketing through digital media has made a change in this field and reframed the performance & revenues. As the population started to realize the strengths of online shopping, ordering, surfing & selling it led to a certain increase in the opportunities of digital marketing. These advancements in career opportunities have also led to the establishment of many digital marketing institutes.
Nowadays it has come to the point where having a digitization is a mandatory move for Indian businesses who wish not to miss out on their customers. Careers and opportunities in digital marketing would be the talk for years to come as it is considered one of the most booming career options of 2019. Career opportunities in digital marketing have already started increasing in huge numbers by the companies in India.
Digital Marketing Current Market Scenario
It is expected that by 2022 the majority of the companies will have an online presence. And as the Indian markets are growing at a faster pace, digital marketing opportunities also tend to scale up India’s economic expansion.
- Raise the online playing field for small to big companies alike
- Far more cost-effective
- Increases the number of conversions
- Generates more revenue
- Increases the interaction with the target audience
- More mobile friendly and reaches mobile devices more effectively
- Increases your brand reputation
The Business Standard has reported a statement made by Economic Affairs Secretary of India Subhash Chandra Garg, who has optimistically mentioned that India’s digital economy would reach $1 trillion by 2022. He only so expresses hope that by 2030 the Indian digital economy would be half of the total economy. The widening growth opportunities are expected to generate more than 20 Lakhs jobs by 2020 in the digital marketing industry in India.
DIGITAL MARKETING SCOPE IN INDIA
India is one of the largest populated countries in the world. And it has also one of the largest economies in the world as well. The country is becoming more digital involved by conducting an increased number of online transactions and the online marketing platform has become a vital part of Indian society and economy. Be it buying products, content, designs, and information or in the marketing, it creates a great platform for digital marketing which in turn, creates more career opportunities in India.
Internet And Mobile Association of India (IAMAI) predicted that by June 2018, the number of internet users in India will become 500 million. This Increases the scope of digital marketers in future. About 25 to 40% of the marketing performed in India indicates that a lot of businesses rely on digital marketing. And 42% of brands in India today opt for social media marketing as their prime digital marketing platform. It is expected that 90% of businesses will rely on marketing of products through digital media in India in the coming years. After the UK and the USA, India deals with the largest online shopping deals in e-commerce businesses. This indicates a giant leap in the scope of digital marketing in the future. The Indian Express reports that like 2022, there is going to be a tremendous demand for digital marketers in India.
Career Opportunities in Digital Marketing
The major roles of it can be listed into four categories:
- Designing Marketing Campaigns
- Supplying Right Content For The Organization
- Engaging People Through Social Media
- Monitoring Visitors Flow On The Website
You can grab a good position in Digital age if you have enthusiasm and creativity. A few of the numerous forthcoming professions in Digital Marketing are:
- DM Consultant
- Content Marketing Executive
- Content Writer
- Inbound Marketer
- Social Media Marketing Expert
- Search Engine Marketer
- SEO Executive
- Conversion Rate Optimizer
- Web Analytics Executive
- Email Marketer
It goals employ strategies like PPC (Pay Per Click), SEO (Search Engine Optimization) and SMM (Social Media Marketing) to ensure the flow of traffic to company’s website and also increase the awareness of the products and services. Statistica.com reports that India will have 511.8 million internet users by 2022. The Digital India campaign has also been adding to the implementation of digitization in businesses across the country and has opened a new horizon for digital marketing in India.