10 BASIC THINGS YOU NEED TO KNOW ABOUT DIGITAL MARKETING

Today the digitization in every field is becoming a necessary to alive and glitter your business with latest marketing trends. Digitization has changed the face of market hence the digital marketing has become steadfast way to reach the target audience and to increase the ROI (Return on Investment).
As the internet of things becomes more and more user friendly digital marketing becomes mandatory everyone should be aware of the basic things related this

1. What is the difference between digital marketing & traditional marketing?

Digital Marketing is cost effective & customer centric approach in terms of better reach and results.

Digital Marketing lets you target specific audience based upon demographics, interest and devices. Google Ad words, PPC, SEO, and SEM are some forms of DM.

2. Does it provide us the calculated result?

Yes, Digital Marketing delivers factual data that can be statistically analyzed. For instance, if a hoarding is marketing your product, you have no clue how many people saw the hoarding, read the content and actually became customers because of that hoarding.

However, in Digital marketing, when we run a campaign marketing the same product, we can analyze the data produced by different marketing platforms that can show us how many people saw the product, how many actually became consumers and which consumers came via which of the used platforms. This allows us to find glitches in our campaign and work on it to make it even more action driven approach to get a best result.

3. What is Search Engine?

40,000 search queries every second on average are done on Google. With millions of searches happening every day, consumers are using search engines to get firsthand information about products / services, therefore having a presence on search engines is imperative. Search engine advertisement has two main components Organic Search results also called as SEO and Paid search results.

4. What is the difference between SEM and SEO?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for digital marketing. This concept is called “Search Engine Marketing”or SEM. whereas SEO stands for search engine optimization it optimizes your website to appear in searches on search engine.

5. What are the concepts and platforms of digital marketing?

Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.

Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or SEO. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.

6. What is Content Advertising?

Content advertising or marketing is a concept of creating unique and valuable content related to desirable topics, in order to attract an audience and enhancing the consumer’s behavior, to convert them into profitable customers. An advertiser must focus on quality, not quantity, to sustain a reader’s interest. It helps to expand customer base and generate online sales. Content marketing enhances brand awareness and credibility, to engage online audience.

7. Which are the most popular Social Media Channels?

There are many social media channels available now day but Research shows that Facebook & Twitter are most popular social media channels followed closely by YouTube and LinkedIn, Google Plus.

8. What is Google Analytics?

Google Analytics is a software that is connected to your website through a tracking code. With which you can identify the live internet users of your website.

9. How to generate traffic for our Website?

If you want a lot of people to visit your website, you are looking for traffic generation. In this scenario, you require keywords that have huge tracking volumes or searches. However, you have to be careful not to include too competitive keywords as these are difficult to rank and take a lot of time.

10. What is digital marketing & social media marketing?

Digital marketing is a far-reaching approach as compared to social media marketing that means that, all social media platforms are available digitally i.e. via the internet. Whereas, there are other platforms that come under digital marketing other than social media marketing.

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